Sean Balogh

For cannabis marketers, poor inventory management creates obstacles to growth and driving revenue. That is to say, better inventory management isn’t just a win for buyers and store owners—it’s a game-changer for marketers too.

We make it easy to understand cannabis inventory tracking by outlining the best practices, the importance of accuracy, the technology to help you get there, and elements of proactive loss prevention.

Retail cannabis buyers have to understand a lot of moving parts when it comes to controlling cannabis inventory, here's a look behind the scenes of their balancing act.

Cannabis Inventory management is more than tracking stock—it’s about maintaining accuracy, meeting regulatory standards, and creating an efficient process that supports customer satisfaction and profitability.

We examined the purchasing challenges cannabis buyers face and introduce Happy Buyers’ copy-text feature, which addresses these pain points by simplifying Purchase Requests.

In this article, we'll explore the elements of a strong retail cannabis brand identity, the importance of consistency in branding, brand reputation, audience sentiment, and tips for creating a unique and recognizable story for your business. 

Let’s start this one off by defining what a dispensary target audience is.‍ It all boils down to WHO cares about cannabis products.‍ It’s your job to help them understand that your dispensary is the one they should come to when the need for cannabis products arises.‍

In case you missed it, we touched on the basics of marketing in our beginner’s guide on the subject. It’s a great primer on the subject and will set you up for a better understanding of marketing your cannabis dispensary as we move through more specific areas on the topic.

With the right marketing strategies, you can attract more customers, increase your sales, and build a strong, recognizable brand. This guide is designed to introduce you to the basics of marketing, with focus specifically on supporting cannabis dispensary owners and operators with no prior marketing experience.

The average customer shops with 2–3 dispensaries at any given time. Often driven by product availability and pricing, this dispensary-hopping culture translates to missed opportunities for repeat business and long-term relationships with customers.

Over the last month, we’ve introduced a new way to predict whether a campaign will be a success or failure. You’ll know if your campaigns are good to go in minutes, not days. 

Here are our Picks for the most successful 420 holiday promotions. With a Saturday holiday, retailers are preparing for a day full of action, as opposed to a few hours after 5pm on a weekday.

Dispensary apps can be a headache but they don't have to be. We want to help you come up with a plan for getting your app off the ground and bring up what you should evaluate to make sure that app provides value to your business and your customers.

This article breaks into more advanced demand planning and forecasting elements. We recommend checking out our introduction and getting started articles on the subject if you aren't already familiar with these concepts in inventory management and purchasing.

For cannabis inventory management and purchasing professionals, the benefits of standardizing processes and how you measure success comes with a ton of benefits.

For all you cannabis inventory buyers and purchasing managers, our latest innovation: Happy Buyers’ AI-driven Restock Report, the first product released in the Happy Cabbage Suite 2.0, will categorically simplify your approach to dispensary inventory purchasing and procurement.

The best way to avoid crippling your revenue is to plan for demand and forecast what you’ll need to serve your customers versus what suppliers can provide.

Before you start blasting inboxes with cannabis text and email campaigns, slow your roll. You need to get permission before you make that decision.

Build better cannabis marketing campaigns for your dispensary by breaking down your audience into segments and personalizing outreach.

Operations are the first place to look when building a better customer experience in the dispensary and online.