Marketing

In this article, we'll explore the elements of a strong retail cannabis brand identity, the importance of consistency in branding, brand reputation, audience sentiment, and tips for creating a unique and recognizable story for your business. 

Halloween should be smooth sailing to high sales because you’ve prepared, you’re ready for what’s to come, and you are confident that your promotions and inventory are on lock.

Let’s start this one off by defining what a dispensary target audience is.‍ It all boils down to WHO cares about cannabis products.‍ It’s your job to help them understand that your dispensary is the one they should come to when the need for cannabis products arises.‍

In case you missed it, we touched on the basics of marketing in our beginner’s guide on the subject. It’s a great primer on the subject and will set you up for a better understanding of marketing your cannabis dispensary as we move through more specific areas on the topic.

With the right marketing strategies, you can attract more customers, increase your sales, and build a strong, recognizable brand. This guide is designed to introduce you to the basics of marketing, with focus specifically on supporting cannabis dispensary owners and operators with no prior marketing experience.