Crafting healthy and inclusive products has long served as a guiding principle for Wana Brands, North America’s No. 1 infused edibles producer. Wana leads the industry in quality and consistency, providing a range of different options that enable customers to select the specific cannabis experience they want.
With a big undertaking to expand their products to 13 total new markets, Wana Brands recognized the need to deliver branded, consumer-facing campaigns at scale that ensures consistent content, education, and design.
In order to address this challenge, Wana Brands partnered with Happy Cabbage to help build national brand awareness and educate consumers across multiple states with an expansive brand activation strategy.
True to its reputation as the No.1 infused edibles producer, Wana aimed to launch its product line in 13 new markets in 2021, while at the same time, releasing new products in existing spaces. However, companies within the cannabis space have to comply with tighter regulations as more states adopt legalization policies. Increasing competition in a heavily saturated market also makes it challenging for brands to stand out.
Wana’s expansion goals meant delivering complicated rollouts that required tailored, direct-to-consumer brand marketing in an ever-evolving landscape still recovering from a pandemic. To launch quickly and effectively, Wana Brands came to Happy Budtenders for help in generating a unified consumer education and brand experience.
The content and design team at Happy Budtenders partnered with Wana Brand to create integrated consumer campaigns for their major multi-state brand initiatives.
Happy Budtenders helped launch one of their most popular products, Quick, into 13 new markets through integrated brand design, customized landing pages, and a mobile-friendly microsite. In Wana’s “Summer of Quick” campaign, the Happy Budtenders team helped integrate embedded forms with each content delivery, which helped increase data capture and provided Wana the ability to measure product feedback for better consumer information.
Additionally, the brand team at Happy Budtenders included consumer content that’s not only compliant based on each state’s regulatory requirements but also consistent across multi-state teams and campaigns. The result? Highly engaged campaigns tailored to each Wana product and specific state to ensure the right content is delivered to the right audience.
What’s more, consumer campaigns included budtender content incentivized with giveaways, contests, and rewards to educate and train them as they prepare for new market launches. This initiative streamlined productivity and enabled training for future product launches in new market opportunities.
With Happy Budtenders, Wana was able to capture 11,200 unique website sessions and logged 360 hours of budtender training that directly correlates with confidence and subject matter expertise in staff, driving sales and improving the overall customer experience for the no. 1 infused edibles brand in the US.
Happy Budtenders is an intuitive and user-friendly cannabis education platform, dedicated to building brand awareness through retail training and consumer outreach.
With proven ways to meet the speed of your evolution and make you stand out among the competition, Happy Budtenders is the most effective way to onboard new staff, upskill established budtenders, bring new brands and products into the fold, and ensure that customers’ questions are answered without delay.
As a recipient of a Clio Cannabis Award, we help set the bar for creative work in the field, build greater understanding of the burgeoning industry, and elevate creative contributions for the space.
Staying ahead of your competition starts with knowing the opportunities you need to seize. Take our roadmap today.
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